Artificial intelligence is a game changer for marketing. While AI will play a role in many industries, the nature of the marketing industry makes it even more powerful, from the need to constantly generate content, to the ideation of ad concepts, to the automation of day-to-day operations, AI is the biggest innovation since internet marketing.
Since the beginning of 2023, the number of AI tools used in marketing has exploded.
While no new AI applications have been officially counted since the beginning of the year, if you monitor a site like TheresanAIforThat.com, you’ll find dozens to hundreds of new applications being added every day, with the current list including 4,600 Multiple applications covering over 1,300 tasks.
Additionally, investment in new AI companies is expanding rapidly. According to the International Data Corporation (IDC), investment in AI software, hardware, and software for AI-centric systems will increase by 26.9% from 2022 to $154 billion by 2023, and is expected to reach $154 billion by 2026. to $300 billion (source).
In 2021, global investment in artificial intelligence has doubled from less than $40 billion to almost $80 billion (source), see what this brings!
Needless to say, there are so many options when it comes to AI applications that it can be difficult to determine which ones to use, let alone which ones to focus on.
After discussing this topic with dozens of marketing professionals and AI experts, I have come to a simple conclusion: marketers should master ChatGPT before moving on to anything else.
Here I will explain why.
Why marketers need to focus on AI skills development
Marketers are notorious for falling into “shiny object syndrome.” No wonder… the easiest people to sell to are salesmen after all!
There are always new methods, platforms, techniques, tips, tricks and tools to make your marketing faster, better and more effective. Every company needs marketing to be successful, and the impact of good marketing can make or break your organization.
Artificial intelligence is the brightest thing for marketers…
Here’s why artificial intelligence is such an important development in the marketing industry:
idea: Marketers and agencies may have to create multiple content and ad concepts per client per day. This need for a lot of creativity is time-consuming and tiring, but with artificial intelligence, the process has become 10 times easier. There is no more lag time between the need to brainstorm and create a new concept… AI makes it almost instant.
volume creation: In addition to a flood of new concepts and ideas, artificial intelligence also provides the ability to create brand-specific content when necessary. By “training your AI” to create content based on a specific style, marketers can create new ad copy, landing page headlines and text, email campaigns, social media descriptions, lead magnet material 10 times faster than before times.
personalise: With AI, marketers can unleash the power of personalized experiences at scale. By leveraging data analytics and machine learning, AI can understand individual preferences, behaviors and buying patterns. Marketers can then tailor messaging, recommendations, and offers to each customer, creating engaging interactions that drive conversions.
Data Driven Insights: The ability of artificial intelligence to process large amounts of data quickly and accurately provides marketers with valuable insights. They can drill down into customer behavior, market trends and campaign performance. AI-driven analytics tools provide actionable recommendations based on data, enabling marketers to make informed decisions and optimize strategies for superior results.
Customer Support and Chatbots: AI-powered chatbots and virtual assistants provide instant and personalized customer support. They excel at handling customer inquiries, providing product recommendations and facilitating purchasing decisions. Available 24/7, AI chatbots improve response times and increase customer satisfaction by providing timely and relevant assistance.
predictive analysis: AI algorithms leverage historical data to predict future outcomes, enabling marketers to predict customer needs and behavior. Predictive analytics help optimize marketing campaigns, identify high-value customers, and predict sales trends. Armed with these insights, marketers can efficiently allocate resources and improve overall marketing campaign performance.
Automation and Efficiency: By automating repetitive and time-consuming tasks, AI frees marketers to focus on strategic efforts. AI-powered tools automate email marketing, social media planning, content generation, and data analysis. This simplified automation increases efficiency and productivity and eliminates manual work.
Competitive Advantage: Marketers Gain a Competitive Advantage by Harnessing the Potential of Artificial Intelligence. Artificial intelligence tools support advanced market research, competitor analysis, and trend forecasting. By staying on top of industry developments, marketers can make proactive decisions that differentiate their brands and seize opportunities for success.
Taken together, if you’re bouncing between apps, you’re severely limiting your ability to use AI. That’s why you need to focus.
Why You Need to Limit the Number of AI Apps You Use
While artificial intelligence may be new to the marketing industry, the need to specialize in a specific set of skills has existed since the inception of the position.
Skills such as copywriting, product positioning, data analysis, customer service, communication, networking, adaptability, and innovation are the cornerstones of professional marketers.
The ability to harness artificial intelligence is just the latest.
I have found that minimalist principles allow for the fastest development of new skills. Unfortunately, trying to learn how to use a dozen new tools goes against this philosophy…if you really want to master one, you need to limit the number of new applications.
Here’s why the principles of minimalism apply to AI skill development:
Intentionality: In the world of minimalism, intentionality reigns supreme. It urges individuals to think deeply and question whether they really need a specialized set of tools, or whether one tool can also meet their needs. By consciously evaluating each tool’s capabilities and uses, you can make deliberate decisions that meet its specific requirements.
simplify: Minimalism advocates the art of simplifying life and possessions. By minimizing the number of tools and choosing versatile alternatives, you can declutter your tool collection, streamline your workflow, and eliminate unnecessary complexity. Embracing simplicity allows for a more efficient and hassle-free approach.
excess functionality: Minimalism urges us to put function first. Instead of amassing a large collection of tools for each specific task, the focus shifts to identifying multipurpose tools that can effectively serve multiple purposes. By valuing function over excess, minimalism fosters efficiency and resourcefulness in our endeavors.
mindful consumption: The core of minimalism is the principle of mindful consumption. Instead of giving in to impulse or social pressure, minimalism encourages you to consciously assess your needs. By carefully considering the necessity of each tool and making choices based on those needs, we can reduce excess consumption and waste. Conscious consumption promotes a more conscious and sustainable lifestyle.
Still, there are many reasons why ChatGPT is the marketer’s choice for developing AI skills.
Why Marketers Should Care About ChatGPT
Yes, there are newer and more specific AI tools, but ChatGPT remains the standard when it comes to marketing, and for good reason.
Here are just some of the reasons why using ChatGPT should be a marketer’s main focus.
conversational superpower
ChatGPT has unrivaled conversational superpowers to take customer engagement to new heights. With its natural language processing capabilities, ChatGPT can simulate human-like interactions for more personalized and meaningful conversations with customers.
Marketers can leverage this power to provide tailored recommendations, answer questions in a timely manner and create strong connections that foster brand loyalty.
Additionally, marketing is one of the few areas of business where a conversational style is more effective than a technical communication style, making ChatGPT ideal for this type of content generation.
Multifunctional Marketing Application
The versatility of ChatGPT enables marketers to excel in multiple marketing applications. Whether it’s content creation, customer support, lead generation, or social media management, ChatGPT delivers exceptional performance.
Marketers can leverage ChatGPT to generate engaging blog posts, automate personalized email campaigns, and effectively handle customer inquiries—all from a single AI tool.
Even better, as marketers leverage ChatGPT, they will start to define how they prompt, creating more and more content from fewer prompts.
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Unlimited company’s standardized brand voice
With ChatGPT as their exclusive AI tool, marketers gain a profound advantage in crafting highly targeted campaigns with a consistent brand voice.
ChatGPT’s ability to understand individual preferences, behaviors, and buying patterns allows for laser-centric messaging. Marketers can tailor their content and offers to resonate with each customer on a deeper level, resulting in increased engagement, higher conversions and higher ROI.
Since marketers often focus on multiple companies or clients at once, ChatGPT allows continuous content development through personal chats to maintain an organization’s brand voice without having to set up a technical account each time. It doesn’t care how many clients you have to take care of, which means cost and time savings.
Continuous Learning and Improvement
ChatGPT’s continuous learning capabilities allow marketers to stay ahead. Through continuous training and exposure to real-world data, ChatGPT is constantly adapting and evolving to meet changing customer needs and industry dynamics.
Marketers can use this adaptive learning to refine their strategies, optimize campaign performance and drive continuous improvement.
Reliable Development and Longevity
Few companies have spent more money or received more investment than OpenAI, the developer of ChatGPT. With Microsoft investing over $13 billion in the company to date (sources) and a valuation of $29 billion, OpenAI isn’t going away anytime soon.
Plus, with over 100 million users and projected revenue of $1 billion by 2024, the company is strong and growing (source). If ever there was one company that would be the first to integrate smaller companies with similar solutions, it would be this one.
How to Develop Your ChatGPT Marketing Skills
ChatGPT is like a hammer. In the hands of someone who doesn’t know what they’re doing, it’s still useful, but in the hands of a carpenter, it becomes something transformative.
That’s why DigitalMarketer’s second batch of AI-Powered Marketer Accelerators is exclusively focused on ChatGPT. If you want to learn how to use the most powerful framework DigitalMarketer has built in the last dozen years, while also using AI to make the process faster than ever, you need to attend.
