There’s been a lot of talk lately about the potential of using AI to create written content. From businesses needing content for a website, to students writing written assessments, to aspiring authors, and even publishing entire AI-generated novels, people all over the world are looking to deliver written copy with minimal, if any, effort or other content, for the shortest amount of time—even for free in many cases.
However, gaining insight into the reality behind AI-generated content, and the ramifications of using it for business, clearly demonstrates the limitations of AI and the continued importance of using professional human writers to create content – especially for SEO and other marketing Purpose.
AI-generated content is machine-written copy — including marketing materials, articles, blogs, product descriptions, social posts, and more. A human user enters a topic, question, keyword or phrase, and the AI scours the internet for information and creates copy in the requested format. Existing content is reformatted and can be converted to fit other media.
Some like the idea of using AI for this purpose, as it is claimed to save time, speed up the process and, for businesses, save money. Often, it also manages to pass online plagiarism checkers.
There are already over a hundred AI-powered writing tools available online, and there are plenty of reviews online right now touting it as an easy, cheap, and hassle-free way to deliver all kinds of content. For certain industries, AI-generated content has become very popular — including chatbots, image generation, and more.
It is difficult to delineate an AI image from a real photo, or an AI text from a human-written text. But while adopting AI and saving time, money, and content creation effort might seem like a no-brainer, there are some major problems with this new evolution…
Programs like ChatGPT seem to be new options for brands and businesses to simplify the process and fulfill their needs for website content, blog posts, social media posts, and more at a low cost. On the surface at least, the quality of the content produced is usually not bad at all – and certainly better than that provided by non-professional or inexperienced, unskilled human writers, or overseas writers whose services are cheap and English is not their first language. a language.
But for all the obvious benefits, there are also plenty of downsides to using AI-generated content. These may not be obvious to all viewers from the start, but they are very real.
The Limits of AI and Why Human Content Writing Matters
AI-generated content, no matter how good it looks, will never read like high-quality human-generated content. Human writers not only deliver content with a human “voice,” but also master the message, make it on-brand, tailor it to its unique target audience, and conduct proper research.
according to Search Engine OptimizationUsing Human Content Is Crucial. Copywriting written for SEO purposes must not only meet the needs of a human audience, but also the needs of search engine ranking algorithms. Just as search engines’ human and algorithmic bots can quickly identify and penalize the use of plagiarized content, they can quickly and easily identify and penalize the use of AI-generated content. This can lower your search engine rankings and make your online presence invisible.
In short, Google and other search engines are aware of the growing use of AI-generated content – as AI use grows and search engines are forced to take this into account, using it will make your SEO Jobs and online visibility are at risk.
Should artificial intelligence play a role in content creation?
AI can’t deliver high-quality content for even a mediocre copywriter, let alone a professional, experienced copywriter. Unlike artificial intelligence, humans are natural storytellers—we can create an emotional connection with our audience. Artificial intelligence cannot do this.
The best AI creation tools (such as ChatGPT) have many disadvantages:
- Human intervention is always required to polish/edit the copy.
- AI cannot effectively write short paragraphs of more than a few paragraphs, and is not suitable for long-form content.
- AI completely lacks human emotion, nuance, creativity, expressiveness, individuality, and empathy — and it cannot replicate them. It also fails to develop ideas, understand audience persona or tone, choose the most compelling words, or convey authenticity.
- Information provided by AI may be contradictory or not factual.
- AI-generated content can be hit and miss — for every good-quality short-form work delivered, at least one is poor.
- In short, AI content is universal—it never will be.
AI comes into play in some scenarios – It is usually sufficient to generate simple, short sentences and provide basic inspiration for overcoming writing blocks. It can be valuable as a writing “assistant” – but nothing more.
Professional Content Writing Services at Affordable Prices
The key to effective website writing, SEO writing, blogging, social media posts and creating other relevant business materials is working with experienced, professional, expert human writers!
SEOcycle offers professional content and copywriting services along with our web development, web design and SEO expert services.
Our writing service rates are very competitive.
Our lead writer, Alana, is a co-owner of SEOcycle and has been writing full-time since 2013, writing for our SEOcycle clients as well as freelance and several other digital marketing firms in Australia and internationally. She provides website content and ghost blogging, as well as social media marketing posts for SEO, to many clients across a variety of industries. She is highly educated in the medical field and holds a number of other qualifications including a professional editing and proofreading certificate and is an Australian born native English speaker.
Contact us today for help with effective, high-quality, human-written website copy or blog content.