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Up 10% this 12 months! Is it time for buyers to contemplate shopping for Greggs shares?

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Picture supply: Getty Photos

Greggs (LSE: GRG) shares have been one of many strongest performers on the FTSE 250 during the last decade. Shareholders may also be blissful to see that the inventory has climbed an extra 10% this 12 months.

That beats the FTSE 250, which is up 6.2%. It has additionally outperformed the index over a five-year and 10-year interval, rising 29.6% and 451.4% in comparison with 7.7% and 30.9%.

However with its share value rising, the place does this go away potential buyers? Is there room for extra development? Or has the ship sailed? Let’s discover.

Challenges forward?

Once I have a look at Greggs, I see a couple of points which will hinder the agency’s development.

Firstly, whereas the sausage roll maker has change into extremely well-liked with its good advertising and marketing over the previous few years, I can’t assist however really feel prefer it’s swimming towards the tide in relation to long-term consuming habits.

Lately, there’s been a big push to advertise more healthy consuming. Individuals are extra acutely aware about what they’re placing of their our bodies than ever earlier than and the ultra-processed menu provided by Greggs doesn’t align with a wholesome way of life.

Secondly, the inventory seems costly. It trades on 20.7 instances earnings. That’s above the FTSE 250 common of round 12. Whereas that’s forecast to fall to 18.6 instances for 2026, that also seems overpriced to me.

A resilient enterprise

However then once more, Greggs is resilient. It has confronted challenges earlier than and overcome them. What’s to say it may’t preserve delivering?

For instance, gross sales final 12 months rose 19% to £1.8bn regardless of a cost-of-living disaster. A buying and selling replace in Might confirmed that the enterprise had saved up this manner in 2024, with like-for-like gross sales up 7.4%. Because the enterprise put it itself, it’s presently working in “challenging conditions”. Nonetheless, it appears to be coping simply high-quality.

Wanting forward, Greggs has no plans to decelerate both. It opened 64 new shops in the course of the first 19 weeks of the 12 months. That takes its complete to 2,500. There’s the argument to be made that when budgets are tight, customers will revert to Greggs low-cost and cheerful items.

There’s additionally its tasty 2.2% dividend yield to take into accounts. That’s under the FTSE 250 common (3.2%). Nonetheless, its payout has been steadily rising, which is all the time encouraging to see. During the last decade, the corporate has elevated its dividend by 11% a 12 months on common.

Time to purchase?

However even after weighing it up, Greggs isn’t a inventory I’ll be shopping for at present. We’ve seen the corporate rise from humbling beginnings to a British stalwart. Whereas that’s inspiring, the inventory seems a tad too costly for my liking.

I’m additionally involved about evolving social developments. It’s proved its resilience. Nevertheless, within the years and a long time to come back, I feel we might see a significant shift in shopper habits.

The FTSE 250 is dwelling to loads of thrilling companies. So, I’ll stay on the seek for my subsequent purchase. I’ve acquired a couple of thrilling firms on my radar that I’ll be exploring within the weeks to come back.

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