Particular Articles on International Economic system Information in Korea
“I think the popularity of K(Korea)-content plays a big role in positively evaluating Korea’s image by more than 7 out of 10 foreigners. As K-Culture has a higher status than ever, I feel a great sense of responsibility as a minister.” Yu In-Chon mentioned in a latest interview within the world financial system information in korea.
Already 15 years in the past, Korean dramas corresponding to “Winter Sonata” and “Jewel in the Palace” existed in Korea. Nonetheless, the worldwide standing of Okay-contents these days are thought-about overwhelming. Okay-contents are cherished by folks all around the world, all the best way from dramas to films, webtoons, video games, and Korean meals.
The worldwide content material market is coming into an period of infinite competitors. As well as, the boundaries between genres are breaking down because of the emergence of latest applied sciences corresponding to generative AI and the fast progress of worldwide OTT. Minister Yoo feels an ideal duty in maximizing the competitiveness of Okay-culture in preparation for the quickly altering content material market. He was very busy getting ready for a challenge named the 2024 Paris-Korea Season on the 2024 Paris Olympics and Paralympics, which is simply three months away. We interviewed on Okay-content, Okay-culture, and methods to broaden worldwide cultural change.
1. Okay-content may be very well-liked with world shoppers, so what areas are you going to give attention to?
“As of 2022, gross sales of the Okay-content business (151.1 trillion received) and exports (1324 billion {dollars}) reached all-time highs.
Okay-content has now emerged as a brand new progress engine and a key export business, with exports of the content material business surpassing these of secondary batteries (10 billion {dollars}) and residential home equipment (8.1 billion {dollars}). The Korean authorities will resolve the monetary scarcity within the business via the injection of coverage financing (1.74 trillion received) to strengthen the competitiveness of Okay-content. We’re contemplating a plan to use the manufacturing value tax credit score, which is presently utilized solely to video content material, to varied content material genres corresponding to video games. As well as, we’ll present ensures all through the content material worth chain, together with the institution of IP ensures and export specialised ensures. The federal government will help inventive concepts to supply wonderful content material.”
2. What do you assume is the largest attraction of Okay-culture?
“I think the charm of K-culture comes from the combination of universality and originality. 77.5 percent of foreigners rate Korea’s national image positively, and the popularity of K-culture has had a significant impact on it. The external image index of a ‘cultural powerhouse’ has also been steadily rising, from 46.7 percent in 2019 to 53.8 percent in 2022. It should be noted that cultural content ranked first with 34.9 percent of these positive assessment factors. The reason why Korean culture became popular is that it not only combines Korea’s originality with universal stories that people around the world can relate to, but also creates high-quality contents with its outstanding IT technology. A case in point is ‘Squid Game’, which features Korean traditional games in dramas, and ‘IDOL’ by BTS, which combines Korean traditional music. The Korean government will take the lead in creating quality contents continuously and communicating with people around the world through K-culture.”
3. Within the period of the worldwide New Chilly Battle, the place worldwide cultural change has grow to be vital, what are your plans to broaden worldwide cultural change?
“We will actively expand cultural exchanges based on overseas cultural centers, public relations centers, and Korea Center around the world. We will continue to provide opportunities for local people to experience our culture in person, just like the existing Korean language, Taekwondo classes, and K-pop academies.” As well as, we’ll strengthen our strategic and long-term partnership with native establishments to function a hub to help the enlargement of exchanges with Korean artists and cultural establishments there. We’ll strengthen our help to advertise Korea’s excellent works of top of the range to the remainder of the world. Examples embrace the Nationwide Dance Firm’s tour of the Americas final yr of Mukhyang, and the Korean Language Experiment Mission’s European tour. As well as, we’ll cooperate with associated organizations such because the Korea Inventive Content material Company, the Korea Tourism Group, and KOTRA to make sure efficient and systematic world cultural exchanges.”
4. With the tip of the COVID-19 pandemic, competitors to draw vacationers from every nation is fierce. What sort of efforts are you making to draw extra international vacationers.
“With the intention to promote ‘tourism that can only be experienced in Korea’ to the worldwide market, we’re subdividing the areas by area, age, and theme, and selling advertising and marketing in accordance with every topic. (Japan and China have the most important variety of vacationers in 2023, with 5,715,000) In East Asia, we’re advertising and marketing primarily to particular goal vacationers corresponding to girls of their 20s and 30s who’ve loads of curiosity within the Korean Wave and expertise in Korea, in addition to those that have visited Korea for academic functions, in addition to sports activities and e-sports lovers. Contemplating the lengthy keep and the character of touring in teams of cities, guests from the Americas and Europe are planning and selling joint tourism merchandise with different Asian international locations corresponding to Japan. Moreover, we’re actively introducing themed merchandise for varied functions of journey by vacationers. Particular examples embrace expertise contents (temple keep and mountaineering, vegetarianism, distant work at trip spots, and artwork gala’s.
5. Introduce the welcoming plan for Southeast Asian guests, which has been quickly rising not too long ago.
“We are putting a lot of effort into providing useful information. We are actively promoting the development of products in connection with Korean Wave contents and the K-tourism road show, which are preferred by visitors to Southeast Asia. As of 2019, an average of 58.8 percent of the visitors to six major Southeast Asian countries were found to be tourists with their families. This suggests that more than half of them visit Korea for family trips. Therefore, we are focusing on preparing programs for the whole family to enjoy together and developing and marketing Korean Wave fan-friendly hospitality products in consideration of them. At the K-tourism road show held in Hanoi in May, we will introduce Korean tourism using e-sports to Korean Wave fans in their 20s and 30s, and introduce camping and gourmet tourism to family tourists. At the K-tourism road show held in Manila in September, we will actively promote winter ‘snowflake products’ to attract visitors to the winter season.”
6. The 2024 Paris Olympics and Paralympics are about two months away.
“The Olympics, the world’s largest festival that attracts the attention from all over the world, is a great opportunity to let the world know the charm of various K cultures. The Olympics, which will be held again in Paris for the first time in 100 years, is expected to attract more visitors because various new contents (the world’s first outdoor opening ceremony on the Seine River and a stadium utilizing cultural attractions) are scheduled. We are preparing for the “2024 Paris Korea Season” on a big scale. Greater than 15 large-scale occasions, together with Korean conventional music, exhibitions, books, style, Korean Wave gala’s, and Okay-tourism street reveals, will probably be held from Could to November in main French cities, together with Paris. Because the host nation France and different taking part international locations within the Olympics are anticipated to carry varied occasions, we’re additionally getting ready joint promotions with taking part organizations and teams in Korea to take the highlight on the ‘Korea Season’.”
7. Worldwide exchanges of middle-aged seniors corresponding to sports activities expertise tourism are lively, what’s the authorities’s plan?
“The number of senior citizens aged 65 or older in Korea will reach 9.81 million in 2024, accounting for 19.2 percent of the total population, and 20.3 percent in 2025, which is expected to enter an ultra-aged society. The government’s support for the elderly by promoting sports activities is expected to greatly contribute to the reduction of medical and social overhead costs. In order to spread the sports culture of the elderly, the government will also make efforts to promote international exchanges in daily sports. Through sports exchanges with many countries around the world, the government is sharing the latest sports programs and best practices for the elderly. Through international cooperation, the senior citizens will be able to participate in various sports activities. In addition, the government will improve the quality of the sports culture of the elderly by customizing sports programs to world standards. In addition, various international cooperation activities will be further expanded under the support of the government.”
•Yu In-Chon, Minister of Tradition, Sports activities and Tourism,
Graduated from Hanseong Excessive College and Chung-Ang College’s Division of Theater and Movie, and made his debut in 1974 as an performing vacation spot for the broadcasting station (MBC). In the identical yr, he received the Rookie of the Yr award and confirmed particular expertise for performing. He additionally labored as a theater producer and served as a professor at Chung-Ang College’s CEO, Seoul Basis for Arts and Tradition, Particular Advisor to the President for Tradition, President, Seoul Arts Heart. Following his first ministerial submit in 2008 (~2010), he has been serving because the second minister since 2023.
Reporter Yoo. Jay(kedsports@gmail.com)_ Particular Articles on International Economic system Information in Korea
