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Olympian and 4-time NBA Champion Tony Parker Named as Face of's Olympic Video games Paris 2024 Marketing campaign By


The basketball legend-turned-entrepreneur will entrance’s marketing campaign””Identical Participant, New Recreation“”for the Olympic Video games Paris 2024 alongside two different sporting stars who’re additionally profitable in enterprise

PARIS, July 10, 2024 /PRNewswire/ —   Alibaba (NYSE:).com, a number one platform for international business-to-business (B2B) e-commerce, immediately introduced Tony Parker as a World Ambassador for its “Identical Participant, New Recreation” artistic marketing campaign for the Olympic Video games Paris 2024. is the Official E-Commerce Companies Companion of the Olympic Video games Paris 2024.

Because the world’s solely actually international, multi-sport athletics competitors, the Olympic Video games brings collectively over 200 nations in additional than 300 occasions. Simply because the Olympic Video games reaches a world viewers,”which connects B2B patrons and suppliers from over 200 nations and areas and affords providers and enterprise instruments to allow companies to find merchandise, discover suppliers and place orders rapidly”serves as a hub for bold people to go for gold on this planet of commerce.’s World Ambassador, Tony Parker, is a two-time Olympian who reached the quarterfinals of Males’s Basketball with France on the Olympic Video games Rio 2016. Thought to be a legend of his sport, Tony is a four-time winner of the NBA and has been featured within the NBA All-Star staff six instances. Nonetheless, Tony’s profitable profession goes past his sporting accomplishments. Since retiring from the sport, he has develop into a serial entrepreneur and investor who has efficiently bridged the divide between sports activities and enterprise.

Reflecting this sentiment, the “Identical Participant, New Recreation” marketing campaign will increase consciousness of the alternatives for athletes and Olympians to transition from sporting success to entrepreneurship. As a World Ambassador, Tony will spotlight the benefit at which aspiring entrepreneurs”together with athletes and former athletes”can arrange their very own companies, set up provide chains with patrons and sellers from across the globe, and drive long-term progress by means of

Within the marketing campaign, Tony will probably be joined by Simona Galik Moore, a former Ladies’s Tennis Affiliation skilled, and Elias Schwärzler, the adrenaline-chasing mountain biker who”since 2022”has held the Guinness World Document for “Fastest Bicycle Towed by a Motorcycle.” Like Tony, each athletes have gone on to realize success exterior of sports activities. In 2020, Simona launched an expert pickleball model driving curiosity in one of the thrilling new sports activities. In the meantime, Elias is the founder and proprietor of a specialist mountain biking clothes model and mountain biking academy. Each use as an integral a part of their companies to supply new merchandise, forge new partnerships, and assist progress. Every will even share extra particulars of their journey from sporting stars to entrepreneurs within the run-up to the Video games, together with at a high-profile press occasion scheduled to happen on July 31 in Paris.  

Over the approaching weeks, followers may count on to see’s World Ambassadors featured within the run-up to and in the course of the Olympic Video games Paris 2024. Launching this month, the three World Ambassadors will star in a brand new model marketing campaign[1] highlighting’s progressive method to enterprise.

Liz Wang, World Head of Advertising,, mentioned:  “To reach the pinnacle of your sport, you need to be self-motivated, disciplined, resilient and competitive”all traits that are also needed to be a successful entrepreneur. Tony Parker, Simona Galik Moore and Elias Schwärzler are inspiring examples of the transition from sports to business, and we are thrilled to welcome them to the staff in the course of the Olympic Video games Paris 2024.

“This is a fantastic opportunity to put a spotlight on the business opportunities available to former professional sportspeople, and how platforms such as can help turn their entrepreneurial ambitions into reality.”

Tony Parker mentioned: “Since retiring from professional sport, I’ve focused all my energy on running my own businesses. I’m a regular buyer on and have seen first-hand the huge value that can be created by connecting with suppliers and efficiently sourcing products through its innovative digital platform. Now, in my role as an ambassador for, I will use my personal experience to help other athletes embark upon their entrepreneurial journeys and enjoy a successful second career.”

Notes to Editors is a Worldwide Olympic Companion of the Olympic Video games for e-commerce platform providers. This partnership is a part of Alibaba Group’s Olympic Companion (TOP) program with the Worldwide Olympic Committee, which began in 2017 when Alibaba Group grew to become the official “Cloud Services” and “E-Commerce Platform Services” Companion for the Olympic and Paralympic Video games.


Launched in 1999, is a number one platform for international business-to-business (B2B) e-commerce that serves patrons and suppliers from over 200 nations and areas world wide. It’s engaged in providers overlaying varied features of commerce, together with offering companies with instruments that assist them attain a world viewers for his or her merchandise and serving to patrons uncover merchandise, discover suppliers and place orders on-line quick and effectively. is a part of Alibaba Worldwide {Digital} Commerce Group.

[1]  Model marketing campaign to run in France and Germany



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