Hebei, China, sixth October 2024, ZEX PR WIRE, On October 1st, Nice Wall Motor (GWM) and tens of 1000’s of its house owners set the Alxa Desert ablaze with the grandeur of the “Hero Festival.” That includes the TANK sequence, GWM POER Collection, and the newly launched 2nd technology GWM HAVAL H9, GWM united off-road fanatics from world wide for an exhilarating celebration of off-road tradition within the huge Alxa desert.
Dream Massive : GWM House owners From Sand to the World.
The Alxa Hero Competition, has grown from a small group of off-road gathering 19 years in the past, to one of many largest world off-road occasions, attracting over one million individuals since 2018, because of the shared ardour for off-road and freedom. For years GWM off-road automobile house owners like traditional 1st Gen GWM HAVAL H5 and 1st Gen GWM HAVAL H9 actually have made the off-road so common and accessible in China, and now on the earth. So this yr’s occasion, GWM determined to make it larger and world. GWM invested closely to serve estimated over 100,000 GWM house owners throughout the course of occasion at its exclusively-built GWM zone within the premise, and showcase its class-leading off-road household—the lately launched 2nd technology GWM HAVAL H9, TANK 500 Hi4-T, TANK 400 Hi4-T, TANK 300, GWM SAHAR POER, and a couple of.4 litre turbo diesel POER—supplied thrilling desert check drives tailor-made to completely different ability ranges, from beginner to skilled. These experiences, which included conquering dunes and navigating steep slopes, showcased GWM’s management and innovation in off-road efficiency, clever expertise, and customization tradition.
Within the iconic T3 observe on the Dream Park of Alxa, a thousand TANK autos gathered, creating a surprising spectacle of off-road energy. For GWM’s worldwide clients, taking part on this off-road occasion within the birthplace of their autos felt like a homecoming to the “spiritual homeland of off-roading.”
A standout attraction at this yr’s competition was the Modified Car Problem, with over 108 individuals competing within the Dream Desert Park. Off-road automobile customization transcends cultures and areas, discovering fertile floor in markets such because the Center East, ASEAN, Oceania, and the Americas. One worldwide TANK proprietor shared, “Off-road customization is a big part of the culture in the Middle East, but it’s usually dominated by some big names. The scale and professionalism here are exceptional—GWM truly represents Chinese off-roading.” Earlier than the race, a fleet of modified TANK 330 autos placed on a spectacular parade efficiency, thrilling the group.
A Cultural Feast: Trade, Clients, Media, and Sellers Come Collectively
On the grand model gala and consumer convention, GWM demonstrated its dedication to cross-cultural engagement as a part of its “Four New Globalizations” technique. “This event, celebrating ‘Chinese Off-Roading, Global GWM,’ perfectly embodies our vision of cross-cultural brand integration,” mentioned a GWM consultant.
Members from world wide loved a spread of cultural actions, from conventional heritage to fashionable way of life, together with Mongolian archery, conventional tea ceremonies, Starbow Rally Music Competition and even IBF boxing video games. Because the night time closed across the bonfire, GWM worldwide company shared songs from their homelands, immersing themselves within the heat and inclusiveness of Chinese language tradition.
The 2024 Alxa Hero Competition was a celebration of GWM’s ardour for off-roading, innovation, and world growth. From technical breakthroughs to unforgettable consumer experiences, GWM continues to push the boundaries of expertise and market potential, delivering pleasure and challenges to off-road fanatics worldwide.
