LONDON, Jan. 14, 2025 (GLOBE NEWSWIRE) — Magnite (NASDAQ: MGNI), the world’s largest unbiased sell-side promoting firm, at present introduced its choice as FIFA+’s international programmatic supplier. Magnite will energy video and show promoting on FIFA+ throughout North America, EMEA, LATAM, and APAC. The collaboration marks one other essential step in FIFA+’s efforts to revolutionize the soccer streaming expertise for followers worldwide, bringing beforehand non-televised video games to audiences without spending a dime.
FIFA+ will leverage Magnite’s industry-leading product suite together with Magnite Streaming, SpringServe and Magnite DV+, to monetize their content material on a worldwide scale and convey a superior viewing expertise to followers. Magnite know-how will assist ship promoting programmatically to all units the place FIFA+ is offered for obtain, together with cell, desktop and CTV.
“FIFA+ is meeting the consumer demand for more accessible live sports content and we’re proud that they’ve chosen us to help unlock more opportunities for advertisers to reach highly engaged sports fans, said Sam Wilson, VP, Streaming Platform, EMEA at Magnite. “We sit up for working carefully with their groups throughout the globe and supporting their efforts to convey a superior digital expertise to devoted soccer followers.
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest unbiased sell-side promoting firm. Publishers use our know-how to monetize their content material throughout all screens and codecs together with CTV, on-line video, show, and audio. The world’s main companies and types belief our platform to entry brand-safe, high-quality advert stock and execute billions of promoting transactions every month. Anchored in bustling New York Metropolis, sunny Los Angeles, mile excessive Denver, historic London, colourful Singapore, and down below in Sydney, Magnite has places of work throughout North America, EMEA, LATAM, and APAC.
About FIFA+
FIFA+ is a worldwide digital platform providing free entry to stay matches, highlights, unique documentaries, and archived soccer content material. Launched in 2022, FIFA+ continues to develop, giving soccer followers worldwide unprecedented entry to the game.
Media Contact:
Megan Hughes
mhughes@magnite.com
Supply: Magnite, Inc.