To penetrate the promising but difficult Vietnamese recreation market, worldwide publishers want a becoming technique and assist from companions skilled within the home market.
The Strong Increase of Vietnam’s Recreation Market
In recent times, Vietnam’s recreation market has witnessed a powerful surge. In accordance with Newzoo, a market analysis agency, Vietnam is among the fastest-growing areas for cell gaming worldwide, with an annual development price of seven.4% from 2022 to 2025, in comparison with the worldwide common of three%.
In Vietnam alone, there are 54.6 million players producing almost $800 million in income (together with estimates for IAP and native fee).
The Ministry of Data and Communications goals for the Vietnamese recreation trade to hit a income milestone of $1 billion by 2030. Vietnam is at the moment within the prime 8 for international recreation downloads and hosts over 35,000 recreation builders, almost equal to China.
The Vietnamese gaming trade goals to achieve a income of $1 billion by the 12 months 2030.
With its fast development and untapped potential, Vietnam is changing into a “gold mine” stuffed with alternatives for main recreation firms from Japan, South Korea, China, and North America.
Obstacles and Challenges
Nonetheless, getting into this market is not any straightforward job. Worldwide publishers face quite a few challenges, from authorized boundaries and cultural variations to the fierce competitors from native publishers.
This requires that overseas publishers want an acceptable technique and assist from companions who’re well-versed within the Vietnamese market.
OEG – “The Bridge” between the Vietnamese Recreation Market and Worldwide Recreation Publishers
Addressing this problem, Ocean Leisure Group (OEG) serves as an important bridge aiding worldwide recreation publishers in successfully accessing the Vietnamese market.
OEG is a revered entity in Vietnam’s Video games, Esports, and Leisure sector. Its ecosystem focuses on six essential providers: leisure, esports, video games, expertise coaching and administration, content material manufacturing, and expertise. With this ecosystem, OEG is well-equipped to collaborate and assist recreation publishers in Vietnam in varied points, from authorized, translation, enterprise partnerships to advertising, communication, and offering optimum fee and administration options.
Lately, OEG proudly participated within the ChinaJoy 2024 occasion in Shanghai, China, alongside over 1000 enterprises and types within the gaming, expertise, and digital leisure sectors throughout Asia. This occasion is among the world’s largest digital leisure expos. Right here, OEG showcased its services and affirmed its status as a trusted Esports and Leisure entity in Vietnam, searching for cooperation alternatives with worldwide recreation publishers for home market launches.
On the primary day of ChinaJoy 2024, OEG had the chance to fulfill and community with potential companions, together with recreation builders, eSports entities, and revered expertise and leisure firms.
Consequently, quite a few collaborative alternatives have opened up, and shortly, OEG expects to turn into a strategic accomplice for a lot of worldwide publishers launching high-quality video games that meet the tastes of Vietnamese players.
Mr. LEO – CEO of Nimo TV China visits OEG’s sales space.
Mr. Bui Anh Tuan – CEO of OEG shared: “OEG is confident that it possesses all the elements needed to support international game publishers looking to reach the Vietnamese market and gamer community: from owning a leading gamer connection platform, a network of diverse media channels and content production, to a reputable system for talent connection, training, and providing optimal management and payment solutions.”
OEG’s presence at China Pleasure 2024 is just not solely a strategic transfer to increase its market but in addition a testomony to the corporate’s sturdy improvement and potential. With a complete ecosystem and dedication to supporting worldwide companions, OEG is changing into a necessary bridge, bringing worldwide video games to Vietnamese players and vice versa.
Be taught Extra About Ocean Leisure Group at:
Fanpage: https://www.fb.com/oegvn
Web site: https://biz.oeg.vn/
