Singapore – Toho Co., Ltd. (hereinafter known as “the Company”) is happy to announce that its subsidiary, Toho Leisure Pte Ltd (hereinafter known as “TEA”), established in Singapore, and formally commenced operations on November 1, 2024. TEA will function a key base for the Firm’s enlargement into the Asian area, which is anticipated to see vital progress, specializing in IP and visible content material licensing, product merchandising, advertising, and extra.
Background and Objective of TEA’s Institution
Beneath our “TOHO VISION 2032” company technique, the corporate has recognized “Content & IP,” “International Expansion,” and “Animation” as its main progress pillars. This imaginative and prescient goals to strengthen the creation and growth of fascinating content material and IP whereas increasing enterprise into worldwide markets with vital progress potential. As a part of this technique, TEA was established in Singapore in February 2024, a hub for quite a few Japanese corporations, to behave as a strategic base for enlargement within the Asian market.
Leveraging the experience the Firm has gained in Japan and North America, TEA will work to raised perceive the distinct wants and preferences of every market in Asia, permitting the Firm to interact with audiences extra deeply. By way of this initiative, the Firm goals to broaden the licensing, merchandising, and different enterprise alternatives of fashionable IPs similar to Godzilla and TOHO Animation titles.
International Enterprise Initiatives and Future Prospects
To strengthen the worldwide attain of key properties, similar to Godzilla and TOHO Animation productions, In North America, Toho Worldwide, Inc. (hereinafter known as “TI”) has already made vital progress in increasing the Firm’s enterprise actions abroad.
To boost agility and responsiveness in decision-making and enterprise growth, the Firm established Toho International Inc. (hereinafter known as “TG”) as a separate entity in October 2023. TEA was subsequently based as a TG subsidiary to guide the Firm’s progress initiatives in Asia.
The Firm has additionally pursued M&A actions to strengthen its international presence, together with investments in Thailand’s animation studio ‘IGLOO STUDIO’, U.S.-based streaming media manufacturing and distribution firm ‘FIFTH SEASON’, and the acquisition of North American anime distributor ‘GKIDS’.
Together with TG, the Firm will proceed to discover new international enlargement alternatives past North America and Asia to help and speed up its worldwide enterprise progress.
“Our IPs and works, including Godzilla, have already gained significant recognition and popularity in various Asian markets outside of Japan. With the establishment of our local entity in Singapore, we aim to gain a deeper understanding of the specific needs of fans and the unique characteristics of each market. This will enable us to enhance engagement with our IPs and works. This initiative is part of our broader strategy to deepen our presence in markets where we have primarily focused on promotion in North America. Through this effort, we hope to bring even more joy to our audiences across Asia.” by Koji Ueda, CEO of TG.
Particulars of TEA
Location : Republic of Singapore
Key Personnel: Koji Ueda (CEO), Fabio Murayama (Managing Director)
Date of Institution: February 29, 2024
Begin of Operations: November 1, 2024
Shareholder: Toho International Inc.
Essential Enterprise Actions: Licensing of IP and visible content material, advertising, merchandising enterprise
Contact Info
TOHO International Inc.
Koji Ueda, k_ueda@toho.co.jp
Takaaki Nakazawa, t_nakazawa@toho.co.jp
