Dubai, UAE, Might 22, 2024, ZEX PR WIRE, Delivering on its dedication to supply engaged and empowered dwell streaming premier sports activities experiences to its customers, myco, the main web3 video streaming platform has secured the digital streaming rights for six prestigious ICC tournaments for two years. This contains the T20 World Cup 2024 set to happen within the Caribbean and the USA in June 2024, and the ODI Champions Trophy, scheduled for early 2025 together with Girls’s T20 & ODI Worldcup for PK area. Moreover in an effort to carry the Cricket World Cup and different main cricket tournaments like IPL, PSL, MCL to its worldwide audiences, myco has additionally secured a strategic partnership with main Sports activities channel in US & Canada “Willow TV” which can be accessible on myco on a subscription mannequin for all North American Cricket Lovers.
This newest growth follows myco’s profitable acquisition of the dwell streaming rights for the lately concluded Pakistan Tremendous League 9, with Season 10 already secured for subsequent 12 months. The platform’s journey with main cricket tournaments started with the resounding success of the ICC World Cup 2023, which not solely laid the inspiration for additional acquisitions but in addition showcased the immense potential of its distinctive web3 mannequin which resulted in a mean engagement time of over half-hour in comparison with its web2 counterparts which have common periods beneath 10 minutes. Essential to notice that whereas that is the primary main sports activities providing for the North American customers, myco has previously streamed numerous Worldwide sports activities tournaments in MENA & South East Asia like English Premier League and several other important sports activities akin to tennis, padel, squash, MMA, karate, boxing, racing, backgammon and e-sports.
Somair Rizvi, Co-founder & CEO Enterprise Operations at myco, expressed pleasure about securing the rights for ICC tournaments, stating, “We are thrilled to bring the excitement of the ICC World Cup to cricket fans across Pakistan & North America through our partnership with Willow TV for the next two years. This partnership reaffirms our commitment to providing access to thrilling sporting events while empowering viewers through our innovative web3 model.”
About myco:
myco is the quickest rising web3 streaming platform within the World with a various vertically built-in content material slate starting from dwell sports activities, movie, documentaries to influencer and user-generated content material (UGC). We’re fueled by the imaginative and prescient of constructing a video content material tremendous dApp that delivers true empowerment and possession to each viewers and content material creators or publishers, with a very decentralized on-chain financial layer and an on-chain video infrastructure layer.
With over 10 million registered customers in over 190 international locations and a various content material library that includes 200+ dwell sports activities occasions, 1000+ watch hours, and 50+ authentic productions, myco stands as a premier vacation spot for sports activities lovers. The platform’s has intensive partnerships with over 2000 creators and influencers together with some excessive finish accomplice channels and over 1M consumer generated (UGC) movies on the platform. Until date the platform has performed greater than 2.5 MN micro cost transactions rewarding customers and creators for his or her participation throughout the platform’s economic system.
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