One other step to the artwork market revolution has been made. 10101.artwork, an artwork ecosystem permitting people to develop into co-owners of the true bodily masterpieces, has partnered up with Artwork For All – the UAE’s hub to arts and tradition – the ecosystem is lending its Andy Warhol’s “Campbell’s Soup Cans II: Scotch Broth 55” portray to showcase it at “The Glam Factory” exhibition.
“The Glam Factory” has been held since September 20 in Foundry, a progressive artwork house positioned within the coronary heart of Dubai. The exhibition options greater than 100 authentic masterpieces by Andy Warhol: from his early days as an illustrator to the notorious silk prints. The gathering consists of well-known portraits of Marylin Monroe, Elizabeth Taylor and Mao Zedong. Notably, “Campbell’s Soup Cans II: Scotch Broth 55” offered by 10101.artwork can be displayed on the exhibit. It’s an iconic print from Warhol’s second “Soup Cans” collection, created in 1969.
The exhibition will run up till October 31, so there’s nonetheless time to discover Warhol’s genius and be taught concerning the new strategy to artwork possession. Nonetheless, that is just the start of future collaborations between the progressive undertaking and a traditional answer for the artwork market.
10101.artwork is a modern artwork ecosystem that enables people to develop into co-owners of famend masterpieces by Dalí, Warhol, Picasso, Banksy and others. The undertaking is spearheaded by seasoned skilled Alina Krot – a driving drive behind this innovation.
10101.artwork’s assortment of authentic bodily work is on the market at Monada Artwork Gallery positioned within the Ritz Carlton DIFC, Dubai. Aside from Warhol’s “Soup Cans”, the place boasts different world-renowned work, akin to “Turf War” by Banksy, “Portrait of Dora Maar” by Picasso, Dali’s “Tree Man with Flayed Heart” and extra.
In 2002, Rania Ashur based Artwork For All, pushed by a want to ship distinctive household leisure experiences to Dubai and past. The workforce collaborated with famend worldwide theatre manufacturing firms to deliver these experiences to life. This yr, Rania and the workforce introduced Andy Warhol to Dubai for the primary time and threw “The Glam Factory” exhibition, curated by Nada Ghandour, Physician in Historical past of Artwork and professional in fashionable and modern artwork.
The collaboration between 10101.artwork and Artwork For All guarantees to be fruitful. Whereas the exhibition introduced iconic Pop Artwork to a brand new viewers, 10101.artwork noticed the chance to subtly introduce the idea of artwork tokenization to a traditionally-minded exhibition viewers. Tokenizing an art work means creating its digital copy as a set of tokens that act as digital certificates of possession. This course of permits for collective possession of artworks, making high-quality artwork extra reachable. By framing the advantages in clear and relatable phrases, 10101.artwork paves the way in which for mass adoption of this revolutionary possession mannequin.
Alina, CEO of 10101.artwork, celebrates this as a testomony to the adaptability of conventional artwork organizations. “These institutions, such as Art For All, she explains, “are more open to new challenges than we might think. They’re eager to embrace the future and connect with a web-savvy generation. All they need is the right tools. 10101.art provides that path, and this partnership is just the beginning of many exciting collaborations that will transform the global art market.”
